|Oscar Watch: We Need to Talk About Kevin Boasts New Trailer, Poster, Swinton and Oscar Indie Swartz|
August 14, 2011
Lynne Ramsay's tough adaptation of Brit bestseller We Need to Talk About Kevin (December 2), one of my favorite Cannes competition films, has a new poster and two new trailers, one domestic, one foreign (below). Oscilloscope is releasing, and PR ace Cynthia Swartz, who is currently negotiating her split from PR firm 42West—she was a founding partner—will be handling PR chores at the Venice and Toronto festivals en route to an Oscar shot.
My sense is that part of the reason for Swartz's departure from 42West, which is a powerhouse agency looking for big billings on celebrity and studio clients, is her growing identity not only as an Oscar strategist but fierce advocate for the indies. (Swartz won't discuss her departure.) She recognizes how powerful a PR ally can be for a microbudget self-distributor or her frequent client Oscilloscope. Another movie she is taking to Toronto, where it will be seeking a distributor, is Oren Moverman's latest, cop drama Rampart, reuniting The Messenger's Woody Harrelson and Ben Foster, a movie Swartz also masterminded for Oscilloscope. Swartz will thrive as chief of her own indie shop.
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